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How to Use Real-time Data to Improve Digital Signage Assets

Jun 21, 2023

Digital signage is an increasingly popular way for businesses to communicate with customers, clients, and employees. From retail stores to airports to corporate offices, digital signage offers a versatile and dynamic way to share information, promotions, and advertisements. With the advent of data-driven smart digital signage software, this technology has become even more powerful, providing customers and venues with a wealth of benefits.

One of the key advantages of data-driven digital signage software is its ability to integrate with real-time data sources. For example, a digital sign at an airport can display up-to-date flight information, including delays, gate changes, and cancellations. Similarly, a retail store can use inventory management systems to automatically update its signage to display accurate product availability and pricing. Or this could be a restaurant chain that is looking to automatically update its menu board system utilizing the content they are already updating within its inventory management and POS system.


Integrations with important data sources help keep digital signage relevant and up-to-date, ensuring that customers receive the most current information when they need it most.


In addition to real-time data, data-driven and “smart” digital signage software can also be used to deliver targeted messages to visitors. By collecting data on customer behavior, demographics, and preferences, businesses can create customized messaging that speaks directly to the interests of their audience. For example, a digital sign in a retail store might display promotions for products that are frequently purchased by customers in a certain demographic group. This targeted messaging can be an effective way to increase engagement and drive sales.

Digital signage can also be used for digital out-of-home (DOOH) advertising. This type of advertising involves displaying ads on digital signs in public spaces such as airports, shopping malls, and transit hubs. With data-driven digital signage software, advertisers can collect demographic data such as age, gender, and expression to better target their ads to the right audience. Tailored advertising based on your audience leads to more effective campaigns and a higher return on investment.

Another benefit of data-driven digital signage software is the ability to collect analytics on audience engagement. By tracking metrics such as views, clicks, and interactions, businesses can gain insights into the effectiveness of their signage campaigns. This data can be used to optimize messaging and improve the overall performance of the signage.

When it comes to implementing data-driven digital signage software, there are a few key considerations. First, businesses must ensure that they have access to the necessary data sources. This may involve integrating with existing systems or implementing new technologies to collect data. Once the data is collected, it must be analyzed and used to create customized messaging and advertising campaigns.

In addition to data collection and analysis, businesses must also consider the hardware and software requirements for digital signage. This may include selecting the right display screens, media players, and content management systems. It is important to choose hardware and software that can support the needs of the business both now and in the future.

Finally, businesses must consider the ongoing maintenance and support of their digital signage system. This may involve regular software updates, content creation, and hardware maintenance. It is important to have a plan in place for ongoing support to ensure that the system continues to operate effectively.

In conclusion, data-driven digital signage software offers a range of benefits for businesses and venues. By integrating with real-time data sources and delivering targeted messaging, businesses can improve engagement and drive sales. Digital out-of-home advertising and audience analytics provide additional opportunities for businesses to optimize their signage campaigns. With careful consideration of data sources, hardware and software requirements, and ongoing maintenance and support, businesses can implement a successful data-driven digital signage system.

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