Key Takeaways
Shared live data keeps every screen accurate. When queue times, closures and menus come straight from your operational data, guests see the same information on screens, kiosks, your app and your website.
Smart suggestions turn disappointment into discovery. Reactive signage and wayfinding reroute guests away from closures and recommend alternatives, improving both satisfaction and visitor flow.
Content can adapt to conditions. Menu boards, signage and apps can respond to the weather, time of day and demand, spreading guests and spend across your site.
Autonomy and accessibility benefit everyone. Self-service tools free up staff and help every guest explore independently, while accessible routing supports ADA, EAA and DDA compliance.
Your screens can earn their keep. Precision mapping and scheduling let you promote your own amenities and sell third-party advertising without compromising the guest experience.
Visitors expect their day to run smoothly, whether they’re queueing for a rollercoaster, exploring a museum gallery or watching the penguins being fed. You want to keep your guests moving while giving them a day to remember. Connected Space Infrastructure enables your digital signage, interactive wayfinding and real-time guest information to work together to share live queue times, respond to closures and weather, deliver urgent communications and bring your exhibits and rides to life. Plus, this technology can give guests more autonomy, make your venue more accessible, take pressure off your staff and open up new advertising revenue.
Keep Your Space Moving with Real-Time Guest Information Solutions
When your systems share the same live data, an update in one place translates across every screen that it needs to.
Ride closures, queue times, urgent communications and food options can be communicated in creative ways across your park, from featuring event and show times on menu boards to help guests make informed decisions about how long they want to stay in a restaurant, to sharing an urgent message on immersive screens to mobilise guests safely.
This is what Connected Space Infrastructure means for a tourist attraction: the visual layer (every screen) and the spatial layer (wayfinding and guest movement) running on the same live data, so the park behaves as one system instead of six.
Queue Times
Park-wide wait time boards and queue line displays are standard for many theme parks and attractions, but the challenge can be ensuring the same information is being reported everywhere, from the screens and wayfinders in your park to the information in your app and on your website.
Wait times can be turned into a live communication layer, meaning instead of staff needing to update your boards, app and website by radio call, the times flow directly from operational data to every screen, kiosk and channel across your site.
A posted 20-minute wait that becomes an hour does more harm than sharing no number at all. When times come straight from the data source, they’re more accurate and guests have a better experience.
If a ride, exhibit or attraction is closed, smart suggestions mean guests won’t be disappointed.
Smart Ride Suggestions
Smart ride or exhibit suggestions mean that screens across your visitor attraction react to changes around your venue. If a ride shuts down, screens react to let guests know of the change, and to make relevant recommendations.
Reactive signage informs guests that the log flume is down but suggests they try an alternative water ride that’s only a 2-minute walk away. Wait time boards update instantly and wayfinding reroutes guests who are heading there.
A guest searches for an exhibit on an interactive wayfinder to see its currently closed for renovation. The wayfinder suggests an alternative collection of artefacts and gives the visitor a sneak peek of what the renovated exhibit will look like.
An animal is going through a natural, yearly coat shedding which can look surprising to guests. Guest touch points close to the animal’s enclosure are scheduled to automatically inform guests about this change each year, while sharing fun facts about why this happens.
Informing guests of changes before they arrive at their destination only to be disappointed means better guest satisfaction and improved traffic flow. Instead of remembering that they didn’t get to do everything they wanted while visiting you, they remember that you helped them still have a full and exciting day.
Adaptive Menu Boards and Dining Information
The primary role of menu boards should always be to make it easy for guests to buy food and drink. You can make that experience even easier by using real-time data to adapt the menu to the time of day and even the weather. For example:
If the temperature drops below a certain degree, menu boards can automatically highlight hot drinks to guests, and if it’s a sweltering day, cold drink can take priority.
If guests visit a fast-food restaurant between meal-times or close to a popular show time, you can prioritise quick, light bites.
On a connected platform, menu boards are as connected to the rest of the park as wayfinding and ride times, meaning they can adapt with the rest of your space too. When one outlet becomes very busy, boards at quieter outlets update with offers and wayfinding and digital signage guide guests to them. This means queues shorten, spend spreads across outlets and guest satisfaction increases.
Plus, connecting your menus across platforms mean that guests can plan before they arrive, and allergen and calorie information will be kept consistent everywhere.
Signage that Adapts to Weather Changes
Changes in weather are something every attraction deals with, whether that’s needing to accommodate more people in your indoor spaces at an outdoor attraction because of rain, or needing to manage guests on a very hot day.
Using digital signage software, you can schedule content to be shared with guests based on temperature or weather.
If it’s a hot day at your outdoor attraction, your signage, wayfinders and app can be set to automatically remind guests to reapply SPF, and to highlight water refill points, as well as sharing the best places to get cold drinks.
If your attraction has indoor and outdoor areas, your wayfinders and signage can help you manage guest traffic on a rainy day, helping you distribute guests across your park by informing them which indoor spaces are quieter, or which indoor rides have a shorter wait time.
For indoor attractions, your external promotional signs can update with the weather, either offering a fun way to get out of the rain, or an airconditioned space if it’s a hot day. Signs towards the exit can remind guests of any takeaway beverage options, meaning they grab one last drink to cool off or warm up as they leave your premises.
Weather can become something you help guests adapt to, rather than something that stops them visiting once they’ve checked the forecast for the day.
Deliver Urgent Communications
Attractions like yours host many people across complex sites. When a storm moves in or an area needs clearing, communication needs to be instant and unmissable. With connected infrastructure, a single action changes every screen, kiosk and wayfinding route at once. Guests get clear instructions, staff work from the same information and no area is left in the dark because someone forgot to update a system.
Your digital signage software sends instant alerts to every screen and kiosk, which adapt to the screen’s shape and location. The size of the alert on the screen can be tailored to match the severity of it, meaning guests don’t miss crucial messages. Ride closures may take up a small part of the screen, whereas severe weather warnings will take up a larger amount of space.
Acquire’s solutions have fail-safe playback and redundancy as standard, meaning screens won’t go dark when you need them the most.
Bring Your Exhibits or Rides to Life
Digital signage can help guests move around your tourist attraction, but it can also be used to give them a more immersive experience.
Despite being a connected system, digital signage can be adapted to themed areas of your space. For example, if your museum has a medieval section, the signage and wayfinding can be themed with unique script fonts and images of knights and castles.
Immersive screens can also double as communication points, allowing you to break the immersion for critical communications when necessary.
For zoo and museum visitors, digital signage can be used to educate visitors in an interactive way, with quizzes, animations and more
In theme parks, digital signage can share more detailed lore about the themed area they’re in or give behind the scenes information about a ride.
This can also be used to make queue lines feel more interesting.
Improve the Queue Experience
Theme parks often go out of their way to create interesting theming for queue lines which matches the theme of the ride. This can entertain guests for some of their time queueing, but they often become bored quickly.
Your mobile app is one way the queue line can be made more interesting, with opportunities for families to play I-spy or bingo with items in the queue line. Digital signage can play pre-show messages, and share fun facts or immersive content, getting guests excited to ride.
In less themed queue lines, digital signage can be used for promotions, allowing guests to plan which ride or food outlet they’d like to visit next. These promotions can adapt to the time of day, and use real-time data from around the park to give the best recommendations, as well as changing along the queue line to ensure the entire queue doesn’t end up at the same café once they get off the ride!
Give Your Guests More Autonomy
A great day out is only great when guests can easily find their way around your space. When visitors find themselves arriving at ride that’s closed or waiting in a queue to speak to a staff member who’s answered the same question eight times in a row, everyone feels frustrated.
Giving guests the tools to navigate, plan and make decisions for themselves changes that. Smart wayfinding and digital signage help guests move through your space with confidence, staff are freed up for the tasks that matter most and every guest, whatever their needs, can explore independently.
Improve Visitor Navigation and Flow
Interactive wayfinding and digital signage improve visitor flow by helping guests navigate your space, but they also do so much more. Our Wayfinder, for example, uses live data from across your tourist attraction to adapt routes to account for busy periods, bottlenecks or closures.
This gives guests a more seamless experience, while stopping them arriving at a closed attraction, finding it’s closed and hanging around scrambling to find what to do next while their disappointed children get increasingly upset. Smart wayfinding and signage stop them arriving at that closed attraction at all, instead making suggestions of similar rides, shows or exhibits they can see instead.
Improve Communication and Reduce Pressure on Staff
Communicating with your guests goes beyond promoting what you have on offer. Being able to communicate changes around your space immediately gives guests a smoother experience and helps them make decisions about what to do next.
If the next attraction on their list has a long wait time, being able to see relevant suggestions via your app, wayfinding or signage gives them an easy choice as to what to do next. The same goes for shows and dining options.
This gives your guests more autonomy and reduces pressure on staff. Common questions about navigation, wait times, show times and closures can be easily answered by signage and wayfinding, freeing up staff for more important tasks while helping guests explore your tourist attraction more confidently.
Make Your Theme Park, Museum or Zoo More Accessible
Making your venue accessible is crucial for any tourist attraction. It’s both the right thing to do and a compliance matter. Theme parks, museums and zoos need to meet standards such as ADA, the European Accessibility Act (EAA) and the UK’s DDA/Equality Act obligations. Our Wayfinder is built with ADA, EAA and DDA compliance in mind. Accessible routing makes independent navigation realistic for more guests.
At Acquire Digital, we believe accessibility isn’t just a legal requirement - it’s about designing for dignity. It’s about ensuring everyone, regardless of ability, can engage with technology independently and confidently.
Increase Advertising Revenue and Attract Third-Party Advertising
Your wayfinding kiosks, digital signage and mobile app can do more than guide guests around your tourist attraction. These are screens that have room for lots of opportunities, including promoting your own amenities at the exact moment guests are deciding what to do next. They also open up a new revenue stream, as you can sell advertising space to third parties and local businesses who want to reach your visitors.
Control When and Where Ads Appear
Our easy-to-use precision mapping means you can block out specific areas of your screens for third-party ads. Navigation stays clear and easy to use, while your ad space is clearly defined to both you and your advertisers. Scheduling and real-time data lets you decide when each ad shows, so you can match promotions to the time of the day, the day of the week, the season or a particular event.
Flexibility to Change Promotions
You stay in full control of the promotions and an adapt them as the day unfolds or use real-time data points to automatically make those changes for you.
If you, or your sensors, pick up that a show is going to be quieter, you can run more ads to encourage guests to head to the show space
If a third-party food vendor on your premises is struggling to sell some new cookies, ads can be run across your space at the click of a button to bring more guests to them.
The screens guests already use throughout their day become a working part of your new revenue strategy, without compromising the experience.
Conclusion
Great guest experiences come from the small moments. Finding the right route. Knowing a wait time is accurate. Being redirected before reaching a closed ride. Grabbing a cold drink on a hot day.
When your systems share the same live data, each of those moments become smoother and autonomous, meaning your team is free to focus on the things that matter most. Connected Space Infrastructure makes your attraction easier to navigate, more accessible and more engaging, while creating new ways to generate revenue. Instead of remembering what they missed because their favourite ride or exhibit was shut, guests leave remembering the full and exciting day you helped them have, bringing them back to visit you time and time again.
If you’d like to upgrade your attraction’s Connected Space Infrastructure, why not book in for a no-obligation demo with our team? We’ll talk you through exactly how our solutions can bring your guest experience to the next level.
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