How Casinos Use Digital Signage to Elevate the Guest Experience

In a modern casino resort, guest experience is king, and it directly impacts dwell time, wallet share, and repeat visitation.

With 45% of players spending more than a quarter of their visit on non-gaming activities, frictionless navigation across the gaming floor and resort amenities is critical. Guests don’t want to wander the floor looking for a restaurant, a poker room, or a high-limit lounge; they want to stay in play.

Digital signage and interactive wayfinding can elevate the guest experience by optimizing guest flow, elevate guest engagement, and unlock incremental revenue by guiding players seamlessly while promoting offers, tournaments, shows and amenities across the property.

Smart Navigation Signage Elevates the Guest Experience

From interactive wayfinding kiosks and dynamic tickers to digital directories, menu boards, and booking-enabled kiosks, digital signage enhances the guest journey while keeping players on property longer.

Navigating a casino floor shouldn’t feel like a maze. Digital wayfinding removes friction by guiding guests quickly to:

• Table games and slot banks

• Poker rooms and sportsbooks

• Restaurants, bars, nightclubs and entertainment venues.

• Restrooms, valet and hotel amenities

By reducing wayfinding questions, staff are freed up to focus on service moments that matter, especially for VIP and high-value guests.

Our 3D wayfinding software goes beyond simple point-to-point navigation. It doubles as a real-time marketing engine, surfacing relevant non-gaming experiences and promotions based on congestion levels, time of day, or operational priorities.

Messaging can be synchronized across casino-wide digital signage, kiosks, and LED displays, ensuring a consistent, premium experience from arrival to cash-out.

Real-time content for a live casino environment

Our zero-latency wayfinding and digital signage platform makes it easy to add value with built-in support for popular live data feeds, including social feeds and brand activations, live weather, traffic and local news updates, events and entertainment schedules, traffic and travel, sports fixtures and live scores, and more.

Wow your visitors with fun & engaging interactive experiences like branded selfies, promotions and interactive casual games that increase engagement without disrupting gameplay, all integrated into our wayfinding solution.

Paired with digital menu boards and ordering displays across F&B outlets, you can promote time-based offers and happy hours and adjust menus dynamically throughout the day.

On the gaming floor, digital signage can display real-time table availability, wait times, and game status, allowing operators to direct guests towards underutilized games, balance traffic across the floor, reduce congestion during peak hours and steer guests towards bars, lounges and shows during busy periods.

Advertising-ready wayfinding that drives incremental revenue

Digital signage plays a crucial role in guest engagement and monetization, from first impression to final play.

Welcome guests at the entrance, promote live sports across the casino, and surface relevant offers while players are gaming and socializing.

Alongside that, digital signage can help you promote relevant non-gaming experiences or free tables to players across your venue, keeping guests on site and engaged with your casino.

Dynamic slot toppers, LED ribbons and video walls can highlight current promotions and bonus offers, progressive jackpots and potential winnings, open tables and high-limit availability, helping guests make choices about which game they want to play next, or if they should take a break and visit your food court.

Integrated sign-up functionality allows guests to register for tournaments or events instantly, reducing friction and increasing participation.

Studies show that affluent guests are less motivated by discounts or complimentary add-ons and more motivated by quality atmosphere and service. Our digital signage and wayfinding software frees employees to craft those moments with a personalized service, rather than answering the same navigation and booking requests over and over again.

Dazzle Potential Guests with Digital Spectaculars

Digital signage extends beyond the casino floor.

It can be used outside to attract new players with bold creative by sharing great deals, headline entertainment and residencies, or major tournaments and prize pools.

You can take it to the next level by installing an attention-grabbing digital spectacular outside your casino. Paired with the pixel-perfect playback and multi-zone LED precision of StudioDX, you’ll wow new players with high-impact visuals that command attention and reinforce brand prestige before they’ve even stepped through your door.

Future-proof, easy to use venue navigation

Our beautifully intuitive, interactive maps make it easy for guests to navigate your casino with our smart routing technology and ability to send the route directly to their mobile phone.

Not only is our software easy for guests to use, it's also easy for staff to use too. We prioritize an easy-to-use interface for managing content, scheduling, and routing.

Our Wayfinder software allows you to easily update wayfinding information for events, renovations, or seasonal changes through our user-friendly Content Management System. You can easily edit destinations, descriptions, logos, and opening hours and you can even optimize foot traffic by visualizing and adjusting routes in real-time.

Gain insights from guest data

Our analytics tools give you rich data about your guests, including engagement tracking, audience metrics, and user journey data. This will help you understand which messages and promotions get the most engagement and which may need to be adjusted.

We also offer live viewer tracking, which allows you to accurately capture your guests' expression, gender, and age to gather consumer insights and understand how additional factors like weather, promotions or events impact their behavior.

Ready to upgrade your casino’s digital signage?

Let's talk about how you can improve your guest experience with future-proof venue navigation and the CMS built for high-traffic environments.

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