Digital Wayfinding Maps at Airports
Mar 21, 2023
As air travel becomes increasingly popular, airports are exploring new ways to improve the passenger experience. One of the most promising developments in this area is the use of digital wayfinding applications and kiosks. These tools provide passengers with real-time information on their flights, help them navigate to their gates, and provide useful information about airport amenities. In this post, we’ll explore how these technologies are being used to improve indoor navigation in airports and the many benefits they offer to passengers, airlines, and airport operators.
What is Digital Wayfinding?
Digital wayfinding is a form of indoor navigation that uses digital maps, signage, and interactive kiosks to help people navigate complex indoor spaces like airports, shopping centers, and hospitals. This technology has become increasingly popular in recent years as more people rely on smartphones and other digital devices for directions and information.
One of the key benefits of digital wayfinding is that it allows people to quickly and easily find their way around complex indoor spaces. This can be especially useful in airports, where passengers often have limited time to find their gate or make their way to a restaurant or retail store. By using digital maps and interactive kiosks, passengers can find their way around more efficiently and with less stress.
How are Digital Wayfinding Applications and Kiosks Used in Airports?
In airports, digital wayfinding is often used in the form of interactive kiosks that allow passengers to scan their boarding passes and receive real-time information about their flight, including gate information and departure times. These kiosks can also provide directions to gates and other airport amenities, like restaurants and retail stores.
Digital wayfinding applications can also be used on smartphones and other digital devices, allowing passengers to access the same information and directions from their personal devices. This can be especially useful for passengers who are running late or who need to make a quick connection.
The Benefits of Digital Wayfinding in Airports
Digital wayfinding applications and kiosks offer a wide range of benefits to passengers, airlines, and airport operators. For passengers, these tools can help reduce stress and anxiety by providing real-time information about their flight and helping them find their way around the airport more efficiently. This can be especially useful for passengers who are unfamiliar with the airport or who are traveling to a new destination.
For airlines, digital wayfinding can help improve the passenger experience by reducing wait times and improving the overall flow of passengers through the airport. This can help airlines meet their on-time departure goals and reduce the number of missed connections and delayed flights.
For airport operators, digital wayfinding can provide valuable analytics on passenger flow and behavior, which can help improve the overall design of the airport and make it more efficient. This data can also be used to develop targeted advertising campaigns that are tailored to specific passenger demographics.
Digital wayfinding applications and kiosks are rapidly becoming an essential tool for improving indoor navigation in airports. These tools offer many benefits to passengers, airlines, and airport operators, including real-time flight information, directions to gates and other airport amenities, and valuable analytics on passenger flow and behavior. By using digital wayfinding tools, airports can create a more efficient and stress-free travel experience for their passengers, which can lead to increased satisfaction and loyalty.
stay in the loop