How Retailers are using Wayfinding Software to Improve the Grocery Shopping Experience
Sep 27, 2021
It’s no secret that American consumers are changing when it comes to what they want from their grocery shopping experience. The average customer expects to find what they need, when they need it, and how they want it.
Many of us have been to a grocery store where you get lost and can’t find what you’re looking for. Retail stores often have long corridors, crowded shelves, and poorly designed layouts that make it difficult to find products on the shelves. Innovative retailers around the world are implementing digital wayfinding solutions in their stores to help customers easily navigate the store by providing directions to locate items on the shelves. Not only does it help the average consumer, pick and pack employees have seen improved efficiencies for quickly finding products and fulfilling customer orders.
In addition to helping employees find and fulfill online orders, these types of solutions will improve customer satisfaction because information on how best to navigate through the store can be easier than finding an employee to ask. Retail wayfinding maps in a grocery store can be used on a retailer’s website or within a mobile application to give shoppers the ability to set shopping lists prior to arriving at the store to find the most efficient route to each product.
The simple to use software solution can also be rolled out on endless aisle touch displays or large format kiosks. Grocery and big box stores have seen many benefits for using custom store mapping including increased customer satisfaction and productivity gains by helping order fulfilment workers increase efficiency through optimized routes with the least walking distance possible.
With integrations to inventory management and planogram systems, the mapping solution will automatically update product data, inventory and location within the store. Retailers are looking for ways to improve the shopping experience while gaining efficiencies and indoor wayfinding software is one solution that is easy to implement, manage and update.
On the backend, digital mapping solutions collect various data points that help retailers understand how a customer moves throughout the store and the type of products they are looking for. Using these data points can help create personalized shopping experiences for customers while understanding how they shop.
No matter where you’re at in the process, Acquire Digital’s team of wayfinding and mapping experts can help drive the process forward. For more information on Retail wayfinding, contact us today!