The Forum Shops at Caesars Palace

Unique Digital LED installation Launches on the Las Vegas Strip

The Problem

Acquire Digital was chosen due to their experience with large format displays and knowledge of complex LED constructions. All content needed to be accurately lined up with pixel perfection to create a remarkable artistic structure for the thousands of people who walk past every day.

Our Solution

Due to the complex led structure the sign required a custom pixel mapping matrix, built by Acquire. This enabled the control of individual modules, such as the Roman-style columns, and main advertising space. Enabling mall staff to schedule different content per section, all from the same output source.

The Pylon features dynamic live transitions which seamlessly switch between advertisements and brand content, creating a fluid and smooth changeover, utilizing Acquire’s core engine platform.

The content produced by Moment Factory sets a disruptive new standard in exterior signage design by creating complex architectural shapes such as classic Roman columns and pediments. The sign produced by YESCO signs paves the way in revolutionary screen design and construction. The vivid LED panels were provided by YAHAM to produce a truly spectacular display.

To control the sign, a custom-built (CMS) content management system developed in-house, allows the ability to effortlessly change and schedule content. Enabling mall staff to easily upload and schedule content, choose different columns and synchronize the Pylon to the nearby Windows Screens to achieve a fully immersive takeover experience.

Alongside the LED Marquee Sign, Window LED screens, installed early 2016 with our partner Gable, use the same Acquire playout engine. The unique ability to overlay videos, with live transitions makes it a real achievement and allows for the scheduling of playlists. This is a great benefit for the staff at the mall, as no pre-rendering is required to enable change of content quickly and efficiently.

Outcomes

With this successful installation, The Forum Shops is now better equipped to capitalize on foot traffic to attract new customers to the Mall with a bright and vivid sign. It has already led to many substantial advertising contracts with high-profile brands to enable constant revenue.

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Simon Malls

Digital wayfinding help shoppers navigate malls & improve the visitor experience

 
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