Requirement for a digital interactive, gamified piece of engaging digital content to raise the profile and pre-release engagement of Universal Studios summer blockbuster ‘Dora and the Lost City of Gold’.
Acquires in-house designers and developers worked to create a fun, engaging game that uses the movie's digital assets to increase brand interaction of the movie. Creating the additional ability to capture data to analyze the success of the overall project, including the number of gameplays, location interactions, repeat play, and duration.
Incorporating the gamified content onto existing digital kiosks across 32 retail destinations across the US, enabled individuals and groups to interact with the game during their visits. Acquire Digital Wayfinder SmartHub software was used to assist the collection and reporting of data.
The fun interactive game saw users help Dora collect the good things and discard the bad things in order to gain a top score that concluded with users watching a full-length trailer of the film.
"The interactive game developed for Dora the Explorer provided shoppers with a fun and engaging interaction while building mass awareness for the new film. Delivering experiences like this, just steps away from the movie theatres where the film is showing, provides incredible value to clients."
Director, Creative Technology at Lightbox
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