Center Parcs

Increased Activity Bookings for Center Parcs through Digital Signage and Interactive Kiosks

The Problem

Center Parcs were looking to provide villages with kiosks so that customers could book activities or change existing ones onsite.

Our Solution

Digital signage screens located at key points around the village are being used to show footage of activities and demonstrate what is on offer so that visitors can see what they want to do before they book. The signage also displays a scrolling list of real-time availability for all activities to help visitors plan their activities with minimal disruption of their day or need for booking days ahead.

The current installations, with more planned are – Sherwood Forest with 5 digital players, connected to multiple screens, connecting to an Acquire media server. And an additional 10 booking kiosks. Elveden Forest with 10 players connected to multiple screens. Longleat Forest currently has 10 booking kiosks. Whinfell Forest currently has 10 players connected to digital signs.

Outcomes

  • 141 guests interviewed.
  • 78% of guests noticed the kiosks.
  • 60% of guests made a booking using the kiosks.
  • 54% of guests noticed the digital signage.
  • 11% of the guests made a booking using the digital signage
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